In just the last few weeks, perhaps because we’re jumping into new political and marketing campaign seasons, a few articles have popped up on read and response rate. One common denominator in rate enhancement is the maintenance of a good sender reputation. The most noticeable is probably Dmytro Spilka’s audaciously-titled “How I got 80% open […]
Too often it seems that national news headlines are backed up by nothing other than a handful of celebrity tweets. But in a new Atlantic article, “The Resistance Media Weren’t Ready for This,” it’s appropriate. Staff writer McKay Coppins details how the large Facebook pages and Twitter celebrities who built their following on building up […]
I’m a big fan of how entrepreneurs can use and manage data, but nonprofits have to use and manage data too. Most people know (or would not be surprised to learn) that data append services help nonprofits data-cleanse at the end of the year. This is vital when you devote so much time to finding […]
Last week, lots of folks noticed an unusually heavy rainstorm of texts from sources claiming to be associated with the Bernie Sanders for President campaign–although the campaign had only just begun. One responses was from Anne Laurie, a Daily Kos diarist, who says she doesn’t text from her “secondhand Galaxy S6” and doesn’t provide her […]
At the end of 2018 I published a post citing Cynthia Harvey, who had herself cited a Deloitte survey with bleak predictions tabout companies’ use of AI. That survey had indicated that while more companies (in various industries, not just marketing or campaigning) were dipping their toes into AI, the number of companies abandoning AI […]
Based on the partisan rancor over whether the federal government should create an Election Day holiday, it’s doubtful we will see universal or automatic voter registration soon. Still, it’s heartening to see that voter registration and voter participation increased sharply in the last midterm election cycle–to a fifty-year high, according to NPR. Here at Accurate […]
We know that in 2019, demand for data management work will outstrip supply. We’ve seen those numbers. Dataversity’s analysis of this 2019 trend attributes this to the exponential growth in the need for business data, pushing firms to constantly look for “advanced data collection and storage.” Central to businesses’ needs are data engineers – “architect[s] […]
Email marketing comprises a large and lucrative portion of any company’s business – and it’s on the rise. Email marketing is the fastest growing marketing medium and it’s used by an increasing number of businesses to communicate with and sell to their customers. According to Forrester, in 2011, email marketing expenditures were growing 10% year […]
With recent data breaches, including the Russian hacking of 1.2 billion user name and password combinations and 500 million email addresses, consumers are concerned about their privacy and protection. Which raises the question how safe is your own email? The big three – Google, Microsoft, and Yahoo, have all faced scrutiny for their privacy practices. […]
“Data really powers everything that we do.” – Jeff Weiner, LinkedIn As the CEO for the hugely successful social networking service LinkedIn, Jeff Weiner knows how powerful data can be. Quantcast, a technology company specializing in real-time advertising and audience measurement, calls LinkedIn the world’s largest and most powerful community of professionals. As of 2014, […]