Blog - Page 2 of 2| Accurate Append

Growing a Successful Company

“Data is the new oil? No: Data is the new soil, because for me, it feels like a fertile, creative medium. Over the years, online, we’ve laid down a huge amount of information and data, and we irrigate it with networks and connectivity…” –       David McCandless, British information designer, data-journalist, and author. McCandless writes the […]


What’s In a Name? Everything.

“What’s in a name? That which we call a rose by any other name would smell as sweet.” ― William Shakespeare, Romeo and Juliet   What’s in a name? Everything, actually. Whether you’re an established business with a healthy customer database or a neophyte nonprofit still establishing your client list, getting a person’s name right […]