Blog | Accurate Append

Machine Learning Roundup

Machine learning is that branch of Artificial Intelligence (AI) devoted to “teaching” computers to perform tasks without explicit instructions, relying on inferences gained from the absorption and processing of patterns. There’s been pretty amazing analysis in the world of machine learning just in the last month. Citing Crunchbase, Louis Columbus at Forbes  puts the number […]


Has Facebook Gone Flat?

Last year, the average consumer spent 38 minutes per day on Facebook, and that number will remain unchanged this year, before falling to 37 minutes next year. While some of this is attributable to loss of younger adult users, fairness also dictates that we recognize that Facebook invited this shift by emphasizing “time well spent” […]


Doing Health Care Automation the Right Way

Health technology is an ancient concept. There were prosthetics in ancient Egypt a thousand years before the birth of Jesus, stethoscopes and x-rays emerged in the 19th century, and in the mid-19th century, transistors were developed to aid in implants and computers (which, like most of what we’re discussing in this post, facilitated data-sharing). Now, […]


AI and the Danger of Fake Data

Sapa Profiles, an Oregon-based metals manufacturer, supplied fake data along with its materials to NASA, causing rockets to burst into flames and costing hundreds the agency of millions of dollars. A report alleging fake votes in the recent Indian elections is, in turn, accused of providing fake data. Another report shows cryptocurrency exchanges wildly exaggerate […]




Reputation & Read Rate Roundup

In just the last few weeks, perhaps because we’re jumping into new political and marketing campaign seasons, a few articles have popped up on read and response rate. One common denominator in rate enhancement is the maintenance of a good sender reputation. The most noticeable is probably Dmytro Spilka’s audaciously-titled “How I got 80% open […]


How Influencers Use Twitter Replies to Build An Audience

Too often it seems that national news headlines are backed up by nothing other than a handful of celebrity tweets. But in a new Atlantic article, “The Resistance Media Weren’t Ready for This,” it’s appropriate. Staff writer McKay Coppins details how the large Facebook pages and Twitter celebrities who built their following on building up […]



Don’t Get Berned by Text Scamming

Last week, lots of folks noticed an unusually heavy rainstorm of texts from sources claiming to be associated with the Bernie Sanders for President campaign–although the campaign had only just begun. One responses was from Anne Laurie, a Daily Kos diarist, who says she doesn’t text from her “secondhand Galaxy S6” and doesn’t provide her […]