Marketing Data Digest

Significant Updates to Our Phone Append Solutions

Posted on March 14, 2012 in Accurate Append, Uncategorized

Mobile Phone and Standard Phone Append Upgrades
We’ve been working hard to constantly improve Accurate Append to ensure we provide you with the absolutely best product available. This week we made a couple of major updates to our land line and mobile phone append services:

Increased the size of our Standard Land Line Append solution from 350 million listings to 560 million residential and business listings.
Enhanced our Mobile Phone Append solution with new data and increased the overall volume by 40% to

Appending Phone Numbers to Voter Lists

Posted on February 23, 2012 in Accurate Append, Uncategorized

Phone Append for Campaigns and Causes

In this shining new age of technological wonders, it’s easy for a campaign to get caught up with gimmicks and fads. When running a campaign, an integrated, multi-channel outreach approach is critical for fundraising and securing votes. Political phone banks are one of the oldest and most reliable tools in campaigning, and they’re just as important today as they ever were. You need to add phone numbers to voter lists when you compile them, and

Cutting the Cord–Appending Mobile Phone Numbers

Posted on June 17, 2011 in Accurate Append, Phone Append

How Mobile Phone Append Can Immediately Help You Improve ROI
As consumers increasingly move from landline only to landline + mobile and now slowly to mobile only, telemarketing companies are looking at ways to work with less. Landline usage is dropping by over 10% per year as consumers increasingly shift to the exclusive use of their mobile devices.
As you adjust your awareness campaigns and implement customer adoption strategies to match your customer’s usage patterns there are several things you need to

Email Append and Your Customer Contact Strategy

Posted on May 20, 2011 in Accurate Append, Email Append

Enhance Your Customer Relationships
As your customer touch points continue to grow, an ever diverse coordinated engagement strategy has become a necessity of doing business. Phone, email, social media, SMS, direct mail, etc; maintaining a comprehensive view of your customer has become an expectation for doing business. Developing a robust database that tracks your customers and having that information fresh and up to date is CRITICAL to nurturing your customer and engaging them accordingly.
The Role of Data
An effective contact strategy segments