Blog | Accurate Append

What is the CAN-SPAM Act – and why does it matter?

Email marketing comprises a large and lucrative portion of any company’s business – and it’s on the rise. Email marketing is the fastest growing marketing medium and it’s used by an increasing number of businesses to communicate with and sell to their customers. According to Forrester, in 2011, email marketing expenditures were growing 10% year […]


Just How Safe is Your Email… Really?

With recent data breaches, including the Russian hacking of 1.2 billion user name and password combinations and 500 million email addresses, consumers are concerned about their privacy and protection. Which raises the question how safe is your own email? The big three – Google, Microsoft, and Yahoo, have all faced scrutiny for their privacy practices. […]


Data Drives the World

“Data really powers everything that we do.” – Jeff Weiner, LinkedIn As the CEO for the hugely successful social networking service LinkedIn, Jeff Weiner knows how powerful data can be. Quantcast, a technology company specializing in real-time advertising and audience measurement, calls LinkedIn the world’s largest and most powerful community of professionals. As of 2014, […]


How Do You Build a Nation

How do you build a nation? According to history Professor Jeremy Suri, nation-building is an effort to build institutions and practices that allow people to govern themselves in peaceful – and prosperous – ways. In his book, Liberty’s Surest Guardian: American Nation-Building from the Founders to Obama” (2011), Suri outlines five principles that are crucial […]


Detoxing Your Data

“Detox your mind, body, AND your contact list.” – SupaNova Som, author of The Remedy: The Five-Week Power Plan to Detox Your   System, Combat the Fat, and Rebuild Your Mind and Body. “Detoxing” isn’t just for your body anymore – to succeed in today’s competitive market, you need to detox your databases, as well. […]


The Next Big Thing

The printing press. Telecommunications. The computer. The Internet. The next big thing: we’re all looking for it. Pioneering inventions not only have the power to change the marketplace – they can change the world. But these game changers all have one thing in common: they built upon and improved prior technologies. The printing press. When […]


Mind the Gap: An Introduction to Data Appending

“Mind the Gap” is a warning issued to British rail passengers to exercise caution while crossing over from the station platform through the train doorway. The cautionary phrase, which was first introduced in 1969 in the UK’s London Underground, is broadcast over loudspeakers and plastered throughout train stations. But minding the gap is just as […]


Growing a Successful Company

“Data is the new oil? No: Data is the new soil, because for me, it feels like a fertile, creative medium. Over the years, online, we’ve laid down a huge amount of information and data, and we irrigate it with networks and connectivity…” –       David McCandless, British information designer, data-journalist, and author. McCandless writes the […]


What’s In a Name? Everything.

“What’s in a name? That which we call a rose by any other name would smell as sweet.” ― William Shakespeare, Romeo and Juliet   What’s in a name? Everything, actually. Whether you’re an established business with a healthy customer database or a neophyte nonprofit still establishing your client list, getting a person’s name right […]